14 Jul
The Trouble with Being in O
Years ago and I met when we were each exhibiting our artwork at the . I've been following her career ever since.
She has branded herself brilliantly over the years and created a look uniquely hers. Whenever I see her products on sale I'm thrilled for her success. I was tickled to see her featured in June 2008 issue. In an article enumerating 101 ways to say "no" they selected one of Anne's hilarious message pins. I immediately went to place an order for 100. They are perfect fun gifts for my clients who find themselves giving away precious time.
However, when I selected the item to add to my cart I got the following message:
Sorry - Item 02316 is currently out of stock.
The good news and bad news about appearing in such a high circulation magazine is that everyone sees your product (good news), and if you're out of stock the minute they want to order it, you've lost a sale and probably a customer (bad news).
I know I'll return to Anne's site next month to order this and several other products, but felt badly that her company hadn't anticipated the volume created by Oprah's enormous clout.
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Monday, July 14th, 2008 at 3:19 pm under